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Online store homepage with product listings and categories.

Chimney Sheep

sustainable brand specialising in energy-saving home insulation products.
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Chimney Sheep

Project overview

Chimney Sheep, a UK-based sustainable homeware brand known for its energy-saving draught excluders, approached us with a clear mission: improve their Shopify store’s performance, user experience, and back-end control. The site was functional but lacked the refined polish and flexibility needed for continued growth.

Our collaboration focused on optimizing the site, integrating essential marketing tools, fixing persistent UI bugs, and setting the brand up for scalable, SEO-friendly growth.

Product listings on a shopping app with images and prices.

chimney sheep

Goals & Requirements

The Chimney Sheep theme optimisation project focused on improving the store’s speed, usability, and long-term maintainability. Through a series of technical tweaks and design refinements, the updated Shopify theme now offers a faster, more accessible, and more adaptable shopping experience—helping Chimney Sheep serve its customers more effectively and support ongoing growth.

UI Bug Fixes

We resolved key interface issues like header scroll glitches, cart drawer behavior, and inconsistent animations, creating a smoother, more intuitive shopping experience.

Typography & Responsiveness

Improved styling across devices to ensure consistency and accessibility on mobile, tablet, and desktop.

App Integrations

Integrated Shopify’s Search & Discovery app and set up new marketing analytics software, giving the client deeper insight into performance and customer behavior.

Performance Optimisation

Cleaned up unused code, optimized assets, and reduced third-party script load—resulting in faster load times and improved SEO performance.

Theme Customisation

Built flexible content blocks and product recommendation sections to offer more modular control to the client.

Content Flexibility Enhancements

Enabled dynamic sections and templates, allowing the client to easily update and customise pages without relying on developer support.

Promotional image for a chimney sheep product with media outlets listed below. Contact form for Chimey Sheep Ltd with address, customer service hours, and contact details. Advertisement for a wool chimney draught excluder with a fireplace in the background

Chimney Sheep

The Outcome

The revamped Chimney Sheep store delivers a smoother, faster, and more intuitive experience for both the client and their customers. By resolving persistent UI bugs—like scrolling glitches, cart drawer issues, and animation delays—we significantly improved the overall usability and browsing flow. The design now feels more cohesive, responsive, and user-friendly across all devices.

On the back end, the integration of key apps like Shopify’s Search & Discovery and new marketing analytics tools gives the Chimney Sheep team greater visibility into performance and customer behavior. With new content sections and flexible theme customizations, they now have far more control over how products and collections are displayed—without needing constant developer input.

Altogether, these enhancements not only improved the site’s speed and SEO performance but also empowered the client with the tools and confidence to manage their store more effectively going forward.

Product page for Chimney Sheep draft excluder on a website with images and text.
  • I am incredibly impressed with the outstanding work done by Wolfdev in designing my Shopify website. From the very beginning, their team demonstrated professionalism, creativity, and a deep understanding of e-commerce. The entire process was seamless, and they took the time to understand my business needs, ensuring that every detail aligned with my brand. The website is not only visually stunning but also highly functional, responsive, and user-friendly. Their expertise in Shopify customisation made a huge difference, and they implemented features that have enhanced my store’s performance.

    Pawel Meryn

    Admiral Paws

  • Wolfdev provided us with exceptional service from start to finish. They assisted with our transition from WooCommerce to Shopify, seamlessly migrating our existing data and integrating essential apps to support our business operations. They developed a custom theme that perfectly matched our business requirements and brand standards. Wolfdev also delivered comprehensive platform training, making the transition as smooth as possible. Their ongoing support has been invaluable.

    Joseph, Marketing Manager

    iLift Electric Forklifts

  • We recently worked with Wolfdev to setup our store on Shopify, and we couldn't be happier with the results! As a niche business in the waste and recycling sector, we needed a platform that was easy to use and gave us the flexibility to grow, the guys at Wolfdev made our transition as easy as possible. Highly recommend getting in touch with them!

    Graham, Owner

    Skip Bits

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